1 DISCOVER – STRATEGIC DESIGN
What are the triggers for the end-user to actually buy your product?
An analysis is made to get insight in what is important for the bottle design: your unique brand values, the needs of the end-user (hidden and visual), factory demands, logistics, production demands, competition, market, innovation need.
Why focus on the end user and your brand identity?
Well, I’m glad you asked. Ensuring the end user is at the core of your design, will make the design journey efficient and more successful. The end-user chooses your product because it has the unique qualities he needs. The easier the end-user recognises these qualities in the bottle design, the more likely he is triggered to purchase it from you. Therefor a recognisable and distinctive bottle design will optimally support your brand communication.
All design aspects need to be in line with your authentic brand identity: the bottle shape, colour, material, label, usage, storage, transport and re-usability. In fact, to communicate your brand identity story effectively with your clients, it should be one story during all contact moments between you and your client. From customer service to an advertisement on television, from your top product to the bottle design in the shop.
A list of requirements and wishes is composed for the bottle design and described in the Design Brief. Moodboards and positioning boards clearly visualise the look & feel of the chosen bottle design direction.